Project: Café do Sítio - Família do Sítio
Client: Café do Sítio
Title concept: "O verdadeiro gostinho brasileiro".
Date: 2019
Title concept: "O verdadeiro gostinho brasileiro".
Date: 2019
Concept: "The true brazilian flavor" The big idea behing the campaing was to bring brazilian meme culture elements along with the concept of "foodporn", in order to bring cozy feelings and hunger on the target audience.
Patent: Marcos Filho, Ana Sofia Macassi, Paulo Corradini, João Gabriel Calixto, Pedro Eguti, Matheus Fac - All rights reserved
Art direction concept: Marcos Filho, João Gabriel Calixto, Pedro Eguti
Graphic design: Marcos Filho, João Gabriel Calixto, Pedro Eguti
Copywriting: Paulo Corradini, Matheus Fac
Brainstorm: Marcos Filho, Ana Sofia Macassi, Paulo Corradini, João Gabriel Calixto, Pedro Eguti, Matheus Fac
Project developed for Café do Sítio coffee brand from Brazil awarded with the academic prize "Projeto Integrador" 3º place (third highest grade) 5th semester.
Out of Home Media
Social Media Posts
Jingles by Matheus Fac
Campaign Videos